This research has aimed to debate some decision making theoretical principles, in particular the bounded rationality concept. The conceptions of cognition subjacent to this concept, its main limitations for understanding the human decision process and the possible contributions from two other theoretical perspectives- the self-organization process and the embodied cognition concept have been methodologically analyzed. The concluding comment claims that: a. other forms to conceive the human cognition are still necessary to better understand the cognitive basis of human making decision process; b. the Self-Organizing and Embodied Cognition Theories, as understood here, might constitute themselves as relevant contributions to the development and reflection concerning the making decision process and the Bounded Rationality concept. Keywords: decision making; bounded rationality; self-organization; embodied cognition.