Finding the Sweet Spot: Is There a Fixed Template for Culturally Successful Counterintuitive Narratives?


This article reports an investigation involving a series of studies carried out to critically examine the hypothesis that presence of 2 or 3 counterintuitive concepts in a story makes it more memorable than stories containing fewer or more such concepts. Our results paint a more complicated picture involving a number of interacting factors with contribution of the counterintuitive concepts to the global story cohesion emerging as a key factor.

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