E Pluribus Multa In Unum: The Rationality Multiverse


The paper argues for a new view on and an approach to rationality as a concept of study and modeling paradigm of human behavior. After critically reviewing classical (normative) approaches to rationality, decision-making, and rational behavior, we present cornerstones of a positive, integrative, and holistic conception of these cognitive capacities. A discussion of key elements of this new view is given, and possible consequences and implications are considered.

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