Using Accent to Induce Cultural Frame-Switching


Language plays a crucial role in the formation and categorization of one’s ethnic identity. Recent work on linguistic accent emphasizes the role of accent in person perception and social categorization, demonstrating that accent serves as a meaningful ethnic category indicator. In this paper, we examine whether accent can be used to implement socio-cultural markers. We investigate whether the accent of a virtual character, as a marker for culture, can cause cultural frame-shifts in individuals. We report an experiment, performed among bicultural and monocultural individuals, in which we test the above hypothesis. Our results show that accent can have a socio-cultural effect on people’s cognition.

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