Splitting Visual Focal Attention? It Probably Depends on Who You Are


Research evidence now suggests that the deployment of multiple attentional foci in non-contiguous locations (i.e., splitting visual focal attention) is possible under some circumstances. However, the exact circumstances under which focal attention might ‘split’ have not been well understood. The present study is the first in the literature to examine the possibility that ecological differences arising from our increasingly media-saturated environment may result in individual differences in the capacity to demonstrate splitting focal attention. Results suggest a significant relationship between the behavioural preference for consuming multiple media forms simultaneously and the capacity to employ a split mode of attention.

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