Eye Movement Patterns Reveal How Oriental People Group Objects


Past literature pointed out that oriental people tend to consider thematic relationship more than taxonomic relationship (i.e. group banana & apple together more than banana & ape) compared to western people for thematic relationship. However, how oriental people judge the relationship between objects by grouping remains unclear. An eye tracker device was used to examine whether oriental people group objects thematically as the first step to investigate the issue. It was further assumed that people would tend to look longer on the image pairs which are found surprising and unexpected since they group those objects based on specific relationship from an opposite direction. Twenty-three oriental background subjects completed the experiment. The results showed that oriental background participants do view taxonomic pairs significantly longer than the thematic pairs in terms of total fixation duration and total fixation count by which the earlier hypothesis is supported. Keywords: oriental, eye-tracker, taxonomic, thematic, categorization

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