Cultural priming and the scene perception


A newly constructed 'cultural priming story writing task' was used to examine the hypothesis that priming of individualism leads to pay attention to the targets more than the grounds, whereas priming of collectivism leads to equally distribute attention to the relation between the targets and the grounds as well as the targets in the scene perception. In addition, focusing on the contradictory results of previous studies, we investigated the effect of instruction: In Experiment 1, participants were instructed to rate the preference of the scenes, whereas they were informed the recognition test beforehand in Experiment 2. The results supported the hypothesis: The collectivism- primed participants pay more attention to the figure-ground relevance information than the individualism-primed ones. However, the difference was disappeared in Experiment 2. It was suggested that intention to memorize scenes can affect the attentional allocation to the targets and the grounds regardless of the cultural dispositions.

Back to Table of Contents