The Rhetoric of Defamiliarization for Narrative Generation using the Constraints in a Conceptual Dictionary


Through an analysis of advertising rhetoric, we have acquired an idea that much of the interestingness in advertising works are be grounded on the rhetoric of defamiliarization for the components. The defamiliarization is originally a literary idea which was proposed by Shklovskii and Brecht and means a literary technique for changing a familiar object into unfamiliar one to reinforce the impression. For example, the impression of a familiar product is reinforced by the application of defamiliarization techniques to the objects and agents. This idea will be able to generalize to narratives other than the advertising narrative. In this paper, we summarize the techniques for operating the level of single event by the defamiliarization rhetoric combined with a conceptual dictionary for noun concepts and verb concepts. The techniques have twelve types including three types of regular rhetoric and other irregular rhetoric. The latter transforms the elements like action, actor, product (object) and location in an event into strange or preposterous things. In our integrated narrative generation system in which this module is incorporated, this function is associated with a mechanism to be able to flexibly adjust a variety of generation from realistic narratives to fantastical narratives.

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